Former Kroger exec's startup raises millions, double what it was aiming for

A former Kroger executive, who left the company in April to launch a tech startup, has raised millions in a seed round that twice as large as initially expected.

Shashank Saxena, who previously led Kroger's digital strategy, co-founded Vndly with Narayana Surabhi. The startup raised a $3 million round, led by Bowery Capital out of New York and joined by Epic Ventures in Salt Lake City and locally by Vine Street Ventures.