Sales accelerator InsideSales opens up its crown jewels to become a business prediction platform

Sales acceleration platform InsideSales is today reinventing itself.

The company, which has provided a platform to help salespeople find leads and the best ways to close deals, is announcing that it is opening up its crown jewels as The Predictive Cloud. This is the first time its predictive analytics engine, fueled by its massive collection of sales-related data, is available to outside application developers.

I asked CEO and founder Dave Elkington whether offering his company’s key engine and massive data to any takers was essentially helping his competitors.