Signal Launches Australia’s First Independent People-Based Advertising Solution

Signal, a global leader in people-based marketing, today announced the launch of a new addressable media solution that gives digital advertisers and media buyers the ability to offer consumers more relevant and meaningful content, across devices and channels on publisher sites throughout Australia.

Marketers have long relied on email to have one-on-one engagement with their customers, but now advertisers can use the very same approach to provide consumers with more relevant advertising which will deliver a better return on their advertising investment. Signal’s addressable media platform helps brands extend the power of email marketing into the world of media.